Facing Creative Challenges at Year’s End

Facing Creative Challenges at Year’s End: Insights from the Cellini x Jakarta Design Center Collaboration Event

On September 26, Cellini collaborated with the Jakarta Design Center to host an inspiring talk show titled “Facing Creative Challenges at Year’s End.” The event, held at the Jakarta Design Center, featured an in-depth discussion on how marketing, branding, and creativity can adapt to the rapid transformations of the digital era.

As the year draws to a close, many brands face similar challenges: how to remain relevant, uphold their brand value, and engage an ever-evolving generation. Through this event, Cellini and the Jakarta Design Center invited industry professionals to share perspectives and strategies for navigating these shifts — from building collaborations and understanding consumer behavior to having the courage to innovate.

As the host, the Jakarta Design Center played an active role in fostering the growth of Indonesia’s creative community. The event reaffirmed its commitment to serving as a collaborative hub for designers, industry players, and brands — a place where they can strengthen one another amid an ever-changing market landscape.

For Cellini, this collaboration represents a tangible expression of its commitment to continuous innovation and to supporting the advancement of design and the creative industry. During the discussion, Cellini’s representative highlighted the importance of building strong brand value, adapting to shifts in consumer behavior, and staying true to the design character that defines Cellini’s DNA.

The event featured three inspiring speakers: Jacky Musry, Seisy Zakia, and Cosmas Gozali. Each offered unique insights on how creative industry players can confront year-end challenges — from marketing strategies in the post-normal era and balancing collaboration with competition, to viewing creativity as the key to productivity and innovation.

The dynamic discussion highlighted several key themes:

Marketing in the Post-Normal Era
Brands must become more professional, entrepreneurial, and focused on product differentiation rooted in brand DNA. Physical showrooms alone are no longer enough — marketing must be more proactive and two-way.

Collaboration as Strength
Competition is no longer about who is the strongest, but about finding balance between competing and collaborating.

Leveraging Technology
Digitalization enables more contextual customer and product management while enhancing marketing efficiency.

Generational Shifts
Younger generations, especially Gen Z, tend to get bored quickly, value flexibility, and are highly active on social media. Brands must adapt to their lifestyle.

Creativity & Productivity
Creativity is now a productive asset. Ideas are limitless when there is courage to observe, explore, and transform them into something meaningful.

The Facing Creative Challenges at Year’s End event served as a reflective moment for industry professionals to reassess their strategies and strengthen brand values ahead of the new year. Participants were encouraged to see that challenges in the creative world require not only ideas, but also adaptability, collaboration, and the ability to create sustainable solutions.

For Cellini, this event was more than just an exchange of insights — it was part of a broader effort to build a supportive creative ecosystem among designers, business players, and consumers. The event underscored that to face change, every brand must be more proactive, flexible, and courageous in creating new values that stay relevant to the times.